Driving Digital Innovation with Creative Technology
Steve Wojcik merges cutting-edge design and development to craft interactive experiences that captivate and inspire, backed by over 15 years of expertise in web development, UX, and digital marketing.
The Work
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Case Study: Creating an Immersive Experience with GM Certified StorytimeGM Certified Storytime
Overview: General Motors sought to break through the typical automotive marketing noise and connect with consumers on a deeper, more emotional level. The goal was to make the process of buying a Certified Pre-Owned vehicle not just stress-free but genuinely enjoyable. To achieve this, I developed the GM Certified Storytime website—a central hub designed to…
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Cleveland Clinic Digital Advertising Campaigns
Overview The Cleveland Clinic, a world-renowned medical center, is often perceived as a place for highly specialized care, which, while true, overlooks the full spectrum of services they offer for everyday health needs. To address this, we launched two impactful campaigns: For Every Care in the World and Hands You Trust. These campaigns were designed…
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VMware Digital Advertising Campaigns
These VMware campaigns targeted IT professionals and enterprises, promoting multi-cloud innovation, network virtualization education, and competitive advantage through a virtual cloud network. I created complex animations from designer-provided assets to enhance engagement and effectively convey the campaign messages. VMware NSX Multi-Cloud Tipping Point Competitive Edge
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Pure Michigan Winter Campaign: Capturing the Spirit of Winter Adventure Through Animation
Overview The Pure Michigan Winter Campaign is a celebration of Michigan’s winter beauty, showcasing the state as a top destination for winter sports, family getaways, and cozy escapes. To promote this, I collaborated on a digital marketing campaign that brought these experiences to life through engaging and dynamic animations. Project Scope As part of this…
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Case Study: Empowering Ethical AI with Microsoft – Developing Websites for Fairlearn, InterpretML, and WhiteNoise
Overview: As the web developer for three key Microsoft AI initiatives—Fairlearn, InterpretML, and WhiteNoise—I was responsible for bringing these projects to life online. Each of these platforms plays a critical role in advancing responsible and ethical AI, and my work focused on creating seamless and intuitive digital experiences that align with their missions. Project Highlights:…
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Case Study: GM Certified Happy Place
Project Overview: The “GM Certified Happy Place” was an innovative digital campaign designed to transform the way people perceive the used car buying experience. The concept was centered around creating a lighthearted, stress-free environment where customers could explore the benefits of GM Certified Pre-Owned vehicles. The campaign included short videos, social media posts, online digital…
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eHealth Medicare Campaign: Transforming Complexity into Joy with Animation
Client: eHealthProject: Medicare Digital Marketing CampaignRole: Banner Developer & Animator Overview: Medicare isn’t typically a topic that excites people. However, eHealth, America’s #1 marketplace for health insurance, wanted to change that narrative by infusing a bit of joy and engagement into their digital marketing campaign. As part of a broader effort to create brand awareness…
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Streamlining Cadillac’s Email Marketing with Responsive MJML Components
For Cadillac’s email marketing campaign, I developed a series of modular, responsive email template components that drastically improved the efficiency of their marketing process. By using MJML, I created a drag-and-drop system that allowed the marketing team to quickly assemble emails tailored to their needs without sacrificing design quality or responsiveness. These components were optimized…
Connect & Explore My Work
Explore more of my work and connect with me through these platforms. On CodePen and GitHub, you’ll find a collection of my interactive projects and code samples. For professional networking, head over to my LinkedIn profile. And if you’d like to discuss potential collaborations or have any inquiries, feel free to drop me an email.