Category: Uncategorized
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Case Study: Creating an Immersive Experience with GM Certified StorytimeGM Certified Storytime
Overview: General Motors sought to break through the typical automotive marketing noise and connect with consumers on a deeper, more emotional level. The goal was to make the process of buying a Certified Pre-Owned vehicle not just stress-free but genuinely enjoyable. To achieve this, I developed the GM Certified Storytime website—a central hub designed to…
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Cleveland Clinic Digital Advertising Campaigns
Overview The Cleveland Clinic, a world-renowned medical center, is often perceived as a place for highly specialized care, which, while true, overlooks the full spectrum of services they offer for everyday health needs. To address this, we launched two impactful campaigns: For Every Care in the World and Hands You Trust. These campaigns were designed…
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VMware Digital Advertising Campaigns
These VMware campaigns targeted IT professionals and enterprises, promoting multi-cloud innovation, network virtualization education, and competitive advantage through a virtual cloud network. I created complex animations from designer-provided assets to enhance engagement and effectively convey the campaign messages. VMware NSX Multi-Cloud Tipping Point Competitive Edge
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Pure Michigan Winter Campaign: Capturing the Spirit of Winter Adventure Through Animation
Overview The Pure Michigan Winter Campaign is a celebration of Michigan’s winter beauty, showcasing the state as a top destination for winter sports, family getaways, and cozy escapes. To promote this, I collaborated on a digital marketing campaign that brought these experiences to life through engaging and dynamic animations. Project Scope As part of this…
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Case Study: Empowering Ethical AI with Microsoft – Developing Websites for Fairlearn, InterpretML, and WhiteNoise
Overview: As the web developer for three key Microsoft AI initiatives—Fairlearn, InterpretML, and WhiteNoise—I was responsible for bringing these projects to life online. Each of these platforms plays a critical role in advancing responsible and ethical AI, and my work focused on creating seamless and intuitive digital experiences that align with their missions. Project Highlights:…
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Case Study: GM Certified Happy Place
Project Overview: The “GM Certified Happy Place” was an innovative digital campaign designed to transform the way people perceive the used car buying experience. The concept was centered around creating a lighthearted, stress-free environment where customers could explore the benefits of GM Certified Pre-Owned vehicles. The campaign included short videos, social media posts, online digital…
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eHealth Medicare Campaign: Transforming Complexity into Joy with Animation
Client: eHealthProject: Medicare Digital Marketing CampaignRole: Banner Developer & Animator Overview: Medicare isn’t typically a topic that excites people. However, eHealth, America’s #1 marketplace for health insurance, wanted to change that narrative by infusing a bit of joy and engagement into their digital marketing campaign. As part of a broader effort to create brand awareness…
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Streamlining Cadillac’s Email Marketing with Responsive MJML Components
For Cadillac’s email marketing campaign, I developed a series of modular, responsive email template components that drastically improved the efficiency of their marketing process. By using MJML, I created a drag-and-drop system that allowed the marketing team to quickly assemble emails tailored to their needs without sacrificing design quality or responsiveness. These components were optimized…