Tag: Slick Slider
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Case Study: Creating an Immersive Experience with GM Certified StorytimeGM Certified Storytime
Overview: General Motors sought to break through the typical automotive marketing noise and connect with consumers on a deeper, more emotional level. The goal was to make the process of buying a Certified Pre-Owned vehicle not just stress-free but genuinely enjoyable. To achieve this, I developed the GM Certified Storytime website—a central hub designed to…