Tag: UX
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Case Study: Creating an Immersive Experience with GM Certified StorytimeGM Certified Storytime
Overview: General Motors sought to break through the typical automotive marketing noise and connect with consumers on a deeper, more emotional level. The goal was to make the process of buying a Certified Pre-Owned vehicle not just stress-free but genuinely enjoyable. To achieve this, I developed the GM Certified Storytime website—a central hub designed to…
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Case Study: Empowering Ethical AI with Microsoft – Developing Websites for Fairlearn, InterpretML, and WhiteNoise
Overview: As the web developer for three key Microsoft AI initiatives—Fairlearn, InterpretML, and WhiteNoise—I was responsible for bringing these projects to life online. Each of these platforms plays a critical role in advancing responsible and ethical AI, and my work focused on creating seamless and intuitive digital experiences that align with their missions. Project Highlights:…
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Case Study: GM Certified Happy Place
Project Overview: The “GM Certified Happy Place” was an innovative digital campaign designed to transform the way people perceive the used car buying experience. The concept was centered around creating a lighthearted, stress-free environment where customers could explore the benefits of GM Certified Pre-Owned vehicles. The campaign included short videos, social media posts, online digital…